Brand kit · v1.0

Build with us.

Everything you need to use the Fullwave brand correctly: logos, colours, typography, and the rules behind them. For Fullwave, its partners, and the press. Fullwave is one word with a capital F. Never redraw the mark; everything else is fair game.

01 · Logos

The mark.

The lockup, the symbol alone, and square symbol tiles for avatars and app icons. One colour per logo: Pine on light surfaces, Ink for one-colour print, Paper reversed on dark. Clear space is built into these files; tight crops ship in the kit. SVG is canonical.

Lockup

Fullwave lockup, Pine
Lockup · Pine
Primary, on light surfaces
Fullwave lockup, Ink
Lockup · Ink
One-colour print, Sage tints
Fullwave lockup, Paper
Lockup · Paper
Reversed, on Pine 700 to 950 and Ink 900

Symbol

Fullwave symbol, Ink
Symbol · Ink
One-colour print, Sage tints
Fullwave symbol, Paper
Symbol · Paper
Reversed, on dark surfaces

Symbol tiles

Fullwave tile, Paper on Pine
Tile · Paper on Pine
The avatar
Fullwave tile, Pine on Paper
Tile · Pine on Paper
Avatars & app icons
Fullwave tile, Paper on Pine 900
Tile · Paper on Pine 900
Dark contexts
02 · Colours

Five colours.

Pine leads, Ink writes, Paper and Linen carry the ground, and the Sage tints support data. The logo keeps at least 4.5:1 contrast with what sits behind it, and Pine never sits on the Sage tints. Tokens download as CSS variables or JSON.

03 · Typography

Two voices.

IBM Plex Sans carries everything: display, body, and product UI. IBM Plex Mono handles eyebrows, data, and anything that needs monospace clarity. Both are free under the SIL Open Font Licence. The wordmark is drawn artwork, not type: never set the name in a typeface as a logo.

04 · Guidelines

Read the manual.

Which logo on which ground, clear space, minimum sizes, the never-do list, and the data palette: everything in one short PDF, kept short so you actually read it.

Logo usage (PDF)